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Webmaster Guidelines
Webmaster Guidelines
Following these guidelines will help Google
find, index, and rank your site. Even if you
choose not to implement any of these
suggestions, we strongly encourage you to pay
very close attention to the "Quality
Guidelines," which outline some of the illicit
practices that may lead to a site being removed
entirely from the Google index or otherwise
penalized. If a site has been penalized, it may
no longer show up in results on Google.com or on
any of Google's partner sites.
When your site is ready:
- Have other relevant sites link to yours.
- Submit it to Google at
http://www.google.com/addurl.html.
- Submit a Sitemap as part of our
Google webmaster tools. Google uses your
Sitemap to learn about the structure of your
site and to increase our coverage of your
webpages.
- Make sure all the sites that should know
about your pages are aware your site is
online.
- Submit your site to relevant directories
such as the Open Directory Project and
Yahoo!, as well as to other
industry-specific expert sites.
Design and content guidelines
- Make a site with a clear hierarchy and
text links. Every page should be reachable
from at least one static text link.
- Offer a site map to your users with
links that point to the important parts of
your site. If the site map is larger than
100 or so links, you may want to break the
site map into separate pages.
- Create a useful, information-rich site,
and write pages that clearly and accurately
describe your content.
- Think about the words users would type
to find your pages, and make sure that your
site actually includes those words within
it.
- Try to use text instead of images to
display important names, content, or links.
The Google crawler doesn't recognize text
contained in images.
- Make sure that your TITLE tags and ALT
attributes are descriptive and accurate.
- Check for broken links and correct HTML.
- If you decide to use dynamic pages
(i.e., the URL contains a "?" character), be
aware that not every search engine spider
crawls dynamic pages as well as static
pages. It helps to keep the parameters short
and the number of them few.
- Keep the links on a given page to a
reasonable number (fewer than 100).
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FIRE